Elon Musk’s social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.
I know right? I mean if they colluded to lower advertising prices through collective agreement that would be something. Especially if they had an internal forcing mechanism to ensure compliance.
But um, they set out voluntary guidelines they suggested everyone follow to protect each member’s own best interests, and decided to spend zero dollars to buy nothing, which is a far far cry from trying to spend zero dollars to buy something.
I know right? I mean if they colluded to lower advertising prices through collective agreement that would be something. Especially if they had an internal forcing mechanism to ensure compliance.
But um, they set out voluntary guidelines they suggested everyone follow to protect each member’s own best interests, and decided to spend zero dollars to buy nothing, which is a far far cry from trying to spend zero dollars to buy something.
What an ultra-maroon.