That was my brother-in-law. In West Virginia. Votes for Obama twice then Trump.
Near as I can tell, they want “change” and doesn’t matter much what that means. They feel powerless in the face of the “other”. The government itself is “other”. It’s who they blame for problems whether it’s taxes or complicated rules for their small business or the way “elites” get away with doing the stuff they can’t do. They have some legitimate gripes with the government and “elites”.
Obama sold “change” really well. So did Trump. It’s not the same kind of change. And, he employed many more “others”. Trump’s change is a lie but Obama’s change never materialized even though he was probably more sincere about it.
These people are dealing with feelings of frustration, inadequacy, envy and shame. They’re lashing out and their only power is their vote. Trump fed those feelings and gave them a target and convinced them that only he could help them.
I think making them financially and emotionally comfortable. Reduce the wealth gap and convince them that government is advocating for them in concrete ways.
This would be real change and I’m not sure many places in the USA—especially where it’s most needed—are capable of making that change.
Certainly, Trump and his ilk are working to do the opposite while waving panaceas in their faces.
Sometimes, I think Democrats and the left get too caught up in the big picture issues and ignore the ground work that’s needed. They’re trying to grow a forest without clearing the rocks and weeds. You don’t combat transphobia, misogyny and racism just by preaching the virtues of inclusivity. You have to address the insecurities that lead to that kind of hate. That means helping the despicable people and I can’t blame anyone for not wanting to help them. But, that puts us in a vicious circle.
I don’t think change will ever come from the top. It’s got to start very local. Think about conservative talk radio and how influential that is/was. It was someone talking directly to them even if it was a syndicated show it was on a local AM station. They sowed the fear and anxiety that lead us here. The Dems/liberal/left still seems to mostly ignore that.