Find people who care about what they’re working on and they’ll go well beyond the extra mile. As an extra motivator, make it clear the company won’t be around if they don’t succeed. I’m sure these employees have shares, but tha only really matters if the company succeeds (extra motivation!). Unfortunately, there have been a ton of green/green-adjacent automotive “startups” that have struggled to gain a foothold. See also:
(I’m sure many others)
How do you voice it without the guitar assembled? I imagine there must be some technique there, but I have no idea what it is.