They no longer have ads https://odysee.com/@Odysee:8/nomoreads:f
And what FUD are you spreading? They collect hardly any personal data. In fact, the amount of data they don’t collect is one of the complaints some people who came from YouTube have for Odysee: They’re used to the sheer amount of statistics YouTube provides them from their viewers.
It just looks like “Loo wan tee” to me.
Edit: Actually, just read the article, and considering the name Luanti is a mix between the Finnish word “creation” and the LUA programming language; and I’m preeetty sure LUA is pronounced “loo-wah” or “lew-ah”, I think the Luanti pronunciation is more likely to be “loo-wun-tee”.