They wanted to keep the juicy margins of SUVs whilst being forced (whist bitching and moaning all the way) to transition to EV technology, so ended up pushing EV SUVs.
Their EVs are expensive mainly because of them targeting higher market segments instead of making an “EV for the people”, all the while that was exactly what most Chinese car-makers were aiming for.
Being a tool user doesn’t make one a tool maker, though having grown up in the days you had to assemble and maintain your own tools does naturally facilitate growing into the latter from the former.