Summary
Despite conservative pressure and Trump’s executive order ending DEI in the federal government, companies like Delta Air Lines, Costco, and the Cleveland Cavaliers are maintaining their diversity initiatives.
Experts argue that DEI programs improve profitability, retention, and innovation, making them a business imperative.
Some corporations have scaled back efforts post-Trump’s re-election, fearing backlash.
However, leaders defending DEI say it aligns with long-term business success and consumer expectations.
Activists warn companies rolling back DEI may lose support from diverse customer bases.
That’s why we have to make the option that is best for society as a whole the most profitable one. There’s only one thing you can trust companies to do, make as much money as possible. This is why fines that are basically a blip in the revenue are worthless cause that just becomes the cost of doing business.