Just for that clickbait description, heres the quote:

It might be a situation that never happens for some of them. But that’s unfortunately the price we have to pay for what happened. But I hope that, throughout the work that we are doing, throughout the things we are showing, we can actually win some of those people around – and when they hear someone talking to them about the incredible experiences they can have in, let’s say Phantom Liberty, or the next Witcher, next Cyberpunk, or next Hadar CD Projekt’s new IP, at the moment when they see there’s that incredible value in that game, they will actually reach out for it, play it and enjoy it. – Pawel Sasko