I imagine there are many US people living in places with 100+ degree days for months in a row – Places which seldom got above 90 a half-century ago … who do not understand that driving a car with AC to a home with AC is making matters worse.

The situation is urgent, yet we keep hearing 2060 2050 2040 2030 deadlines as if a fix could somehow be delivered by then . BUT: If we got to zero -tomorrow- , it’d stay as it already is for centuries. Every day without HUGE changes NOW it’s getting worse.

    • Match!!@pawb.social
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      2 months ago

      those consumers often can’t make choices due to being coerced by their economic circumstances

    • theneverfox@pawb.social
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      2 months ago

      Yeah… That’s not going to work, because it turns out people will in fact pay a premium for green choices

      Which sounds great, except it’s a lot cheaper to lie and misdirect than to be green

      And you have to be real, companies will do anything before producing less. Like plastics - the companies making them won’t make less plastic just because we stop using straws - they’ll pivot. They’ll make them cheaper, ship them further, or cut back the straws to make more disposable cups - the only way they’re cutting back on plastic is if the same processes and machinery can make a biodegradable version, if the government forces them, or if they shut down in whole or in part