Google’s story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial “Don’t Be Evil” motto—has instead become a major Internet monopolist, as a federal judge ruled on Monday, dominating the market for online search. Google is also well-known for its data-harvesting practices, for constantly killing off products, and for facilitating the rise of brain-cell-destroying YouTubers who make me Fear for Today’s Youth. (Maybe that last one is just me?)
Google’s rapid rise from “scrappy search engine with doodles” to “dystopic mega-corporation” has been remarkable in many ways, especially when you consider just how much goodwill the company squandered so quickly. Along the way, though, Google has achieved one unexpected result: In a divided America, it offers just about everyone something to hate.
Here are just a few of the players hating Google today.
Google’s motto in 2003: “Don’t be evil.”
They sure let that motto slide.
Well yeah, they superceded it in 2015 and eradicated it in 2018. They were doing evil before then too, of course, but I guess at that point they felt like they could just drop the mask.