It is hard to imagine that there was not someone inside of Nike that lost their faith in humanity when the pitch for these things was originally taking off.
It is hard to imagine that there was not someone inside of Nike that lost their faith in humanity when the pitch for these things was originally taking off.
Make it a subscription, say it has AI and you can start buying yachts
Add bonus features already installed on the shoe, but need an extra subscription. Maybe clips to connect them to your bike pedals, but it costs 4.99€/month to actually use that feature. Think about all the feature subscription you could sell for a good hiking shoe.
(I really hope they won’t do this, but I can see them trying it.)