I really wanted to prove myself wrong because you sound like you know what you’re talking about. So I went and looked it up, turns out I was right to say what I said. Most of the major games out there report that more than half of their revenue comes from whales and those whales make up around 5% of their paying playerbase, sometimes more sometimes less. And in some games, that revenue is 60-70% of the total.
So that’s why there are 17,000 levels which that vast majority of players wont ever see. It’s because they’re chasing 5% or less of their audience.
But when it comes to games that are much smaller, I wasn’t really exaggerating to say that a small handful of players can outspend everyone else. When you have a player base in the hundreds and there’s like 20 people spending 50% or more in revenue for you, it’s going to affect your road map. In a larger game though, that percent will still mean tens of thousands of whale players.
And maybe your experience was different, maybe the games you worked on didn’t operate that way. But the industry absolutely does. It doesn’t mean you can ignore the 50% of revenue coming from regular players by the way, I’m just saying that the percent that spends enormously has almost the same weight in changing the games road map as the majority of players sometimes. Which is crazy to me.
I really wanted to prove myself wrong because you sound like you know what you’re talking about. So I went and looked it up, turns out I was right to say what I said. Most of the major games out there report that more than half of their revenue comes from whales and those whales make up around 5% of their paying playerbase, sometimes more sometimes less. And in some games, that revenue is 60-70% of the total.
So that’s why there are 17,000 levels which that vast majority of players wont ever see. It’s because they’re chasing 5% or less of their audience.
But when it comes to games that are much smaller, I wasn’t really exaggerating to say that a small handful of players can outspend everyone else. When you have a player base in the hundreds and there’s like 20 people spending 50% or more in revenue for you, it’s going to affect your road map. In a larger game though, that percent will still mean tens of thousands of whale players.
And maybe your experience was different, maybe the games you worked on didn’t operate that way. But the industry absolutely does. It doesn’t mean you can ignore the 50% of revenue coming from regular players by the way, I’m just saying that the percent that spends enormously has almost the same weight in changing the games road map as the majority of players sometimes. Which is crazy to me.
Here’s the relevant Reddit post that was one of the sources I found.