Who would’ve thought? This isn’t going to fly with the EU.
Article 5.3 of the Digital Markets Act (DMA): “The gatekeeper shall not prevent business users from offering the same products or services to end users through third-party online intermediation services or through their own direct online sales channel at prices or conditions that are different from those offered through the online intermediation services of the gatekeeper.”
Friendly reminder that you can sideload apps without jailbreaking or paying for a dev account using TrollStore, which utilises core trust bugs to bypass/spoof some app validation keys, on a iPhone XR or newer on iOS 14.0 up to 16.6.1. (ANY version for iPhone X and older)
Install guide: Trollstore
Why do you think the prices rose? Maybe a little inflation but also because they wanted to be perceived as as good or better than the iPhone. So they had to match or exceed the price.
And this price match won’t change consumer perception overnight. Apple already had the “premium” perception and it will stick around for a long while.